diff --git a/CLAUDE.md b/CLAUDE.md
index e2b024e..b869530 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -96,6 +96,10 @@ Things worth knowing before editing:
   `src/media/registry.ts` and served from `/m/<id>` with the `Referer`/`Cookie` the CDN
   demands. `Range` is forwarded — without it the native video scrubber cannot seek.
   The exception is HLS (`direct: true`), because proxying would mean rewriting playlists.
+- **A video is sized by its poster**, not by the ratio the renderer puts on it. A
+  `<video>` with no data has a natural size of 300x150, and WebKit sizes it from that —
+  so one with no poster of its own gets an empty SVG of the right shape as a stand-in,
+  without which a portrait video sits in a squat landscape box until you press play.
 - **Never a bare error page.** A failed resolve renders a card carrying the platform, the
   original URL and the copy button. A broken adapter must still leave the link one tap
   away.
@@ -144,8 +148,10 @@ Things worth knowing before editing:
   Video: `fallback_url` is the *video track alone* whenever `has_audio` is true, so a
   post with sound has to use `hls_url`, direct and unproxied; a silent one gets the
   proxied MP4. `scrubber_media_url` is not a poster — it is a second MP4 for the
-  timeline thumbnails, and the still is in `preview.images`. A gallery's pictures are in
-  `media_metadata`, keyed and unordered; their order is only in `gallery_data`. Comment
+  timeline thumbnails, and the still is in `preview.images` — which belongs to both
+  forms: the HLS one used to go without, and showed an empty box where a silent post
+  showed a frame. A gallery's pictures are in `media_metadata`, keyed and unordered;
+  their order is only in `gallery_data`. Comment
   bodies are Markdown, rendered by `src/render/markdown.ts` — escape first, then put
   back the constructs we chose to support, never `body_html`. An image in a comment is
   written as a token rather than an address — `![gif](giphy|Ve7wX45)`,
diff --git a/src/platforms/reddit.ts b/src/platforms/reddit.ts
index 2942597..6d4e12f 100644
--- a/src/platforms/reddit.ts
+++ b/src/platforms/reddit.ts
@@ -104,6 +104,10 @@ function fromRedditVideo(video: RedditVideo, poster: string | undefined): Media[
   const common = {
     ...sized(video.width, video.height),
     ...(video.duration ? { durationSec: video.duration } : {}),
+    // The still belongs to the video and not to the format it is served in.
+    // The HLS branch used to drop it, which is why a post with sound showed
+    // an empty box where every silent one showed a frame.
+    ...(poster ? { poster: { url: poster } } : {}),
   };
 
   if (video.has_audio !== false && video.hls_url) {
@@ -114,12 +118,7 @@ function fromRedditVideo(video: RedditVideo, poster: string | undefined): Media[
   if (url === video.hls_url) {
     return [{ kind: 'video', url, hls: true, direct: true, ...common }];
   }
-  return [{
-    kind: 'video',
-    url,
-    ...(poster ? { poster: { url: poster } } : {}),
-    ...common,
-  }];
+  return [{ kind: 'video', url, ...common }];
 }
 
 /** One entry of a gallery post. Reddit keeps the pictures somewhere other
diff --git a/src/render/post.ts b/src/render/post.ts
index 48914ca..0156a37 100644
--- a/src/render/post.ts
+++ b/src/render/post.ts
@@ -14,11 +14,29 @@ function aspect(item: Media): string {
   return item.width && item.height ? `aspect-ratio: ${item.width} / ${item.height};` : '';
 }
 
+/**
+ * A stand-in poster carrying nothing but the video's shape.
+ *
+ * The ratio above is not enough on its own before the video has any data: a
+ * `<video>` in that state has a natural size of 300x150, and WebKit sizes it
+ * from that rather than from the ratio, so a portrait video sat in a squat
+ * landscape box until you pressed play and it snapped to shape. A video's
+ * size before its data arrives is its poster's, which makes an empty SVG of
+ * the right shape enough to put the box right, and as a data URI it costs no
+ * request. Only for a video the platform gave no poster for, since a real one
+ * already says the same thing.
+ */
+function placeholderPoster(item: Media): string | undefined {
+  if (!item.width || !item.height) return undefined;
+  const svg = `<svg xmlns="http://www.w3.org/2000/svg" width="${item.width}" height="${item.height}"/>`;
+  return `data:image/svg+xml,${encodeURIComponent(svg)}`;
+}
+
 function renderItem(item: Media, index: number): Raw {
   const src = proxyUrlFor(item);
 
   if (item.kind === 'video') {
-    const poster = item.poster ? proxyUrlFor(item.poster) : undefined;
+    const poster = item.poster ? proxyUrlFor(item.poster) : placeholderPoster(item);
     return html`<figure class="item item--video" data-index="${index}">
       <video
         controls
diff --git a/test/reddit.test.ts b/test/reddit.test.ts
index fc96efd..c410c2a 100644
--- a/test/reddit.test.ts
+++ b/test/reddit.test.ts
@@ -56,6 +56,7 @@ test('a video with sound is the HLS playlist, because the MP4 has no audio track
         duration: 42,
       },
     },
+    preview: { images: [{ source: { url: 'https://external-preview.redd.it/still.png', width: 1920, height: 1080 } }] },
   });
 
   assert.deepEqual(media, [
@@ -67,6 +68,9 @@ test('a video with sound is the HLS playlist, because the MP4 has no audio track
       width: 1920,
       height: 1080,
       durationSec: 42,
+      // The still is the video's, not the MP4's. Dropping it here left every
+      // post with sound showing an empty box where a silent one showed a frame.
+      poster: { url: 'https://external-preview.redd.it/still.png' },
     },
   ]);
 });
diff --git a/test/render.test.ts b/test/render.test.ts
index de2c1a1..391890e 100644
--- a/test/render.test.ts
+++ b/test/render.test.ts
@@ -90,6 +90,27 @@ test('a video gets native controls and a source, not an iframe', () => {
   assert.ok(!page.includes('<iframe'));
 });
 
+test('a video with no poster still carries its shape, so the box is right before play', () => {
+  // WebKit sizes a video from its natural size, which without data or a
+  // poster is 300x150 — a portrait video sat in a landscape box until you
+  // pressed play. The poster is where the shape comes from until then.
+  const page = renderPost(withMedia([
+    { kind: 'video', url: 'https://video.example/p.m3u8', hls: true, direct: true, width: 720, height: 1280 },
+  ]));
+  assert.ok(page.includes('aspect-ratio: 720 / 1280;'));
+  assert.match(page, /poster="data:image\/svg\+xml,[^"]*width%3D%22720%22[^"]*height%3D%221280%22/);
+});
+
+test('a real poster is left in place, and an unmeasured video gets none', () => {
+  const withPoster = renderPost(withMedia([
+    { kind: 'video', url: 'https://cdn/v.mp4', width: 720, height: 1280, poster: { url: 'https://cdn/p.jpg' } },
+  ]));
+  assert.match(withPoster, /poster="\/m\//);
+  assert.ok(!withPoster.includes('data:image/svg'));
+
+  assert.ok(!renderPost(withMedia([{ kind: 'video', url: 'https://cdn/v.mp4' }])).includes('poster='));
+});
+
 test('the copy button carries the clean original URL, and so does the page text', () => {
   const page = renderPost(post());
   assert.ok(page.includes('data-url="https://www.instagram.com/p/ABC/"'));