diff --git a/CLAUDE.md b/CLAUDE.md
index 3c6f272..640228f 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -26,6 +26,14 @@ npx vitest run src/routes/admin.test.ts
 
 kill-the-news is a Cloudflare Worker that ingests email newsletters and exposes them as private RSS/Atom feeds. Self-hosted, free-tier-friendly (Cloudflare + ForwardEmail).
 
+## Development approach
+
+Work **test-first (TDD)** and **domain-driven (DDD)** in this repo — both are first-class, not optional.
+
+**TDD.** Write or extend a test before/with the change, then make it pass. Mirror the existing test layout (`*.test.ts` next to the source, `createMockEnv()` from `src/test/setup.ts`, MSW for outbound HTTP). End every change green: `npx tsc --noEmit`, `npm test`, and `npm run build` (dry-run deploy) must all pass before declaring done.
+
+**DDD.** Before adding logic, check whether the domain already models the concept — reach for the value objects in `src/domain/value-objects/` (`EmailAddress`, `Domain`, `FeedId`, `Lifetime`, `SenderPolicy`) and the `Feed` aggregate rather than re-deriving things ad hoc. New behavior belongs on the type that owns the data (e.g. "sender site URL" lives on `EmailAddress`, not in a helper). Respect the layering and aggregate rules below — imports point inward (routes → application → domain; infrastructure implements ports), and never reach across a layer for convenience (e.g. importing a favicon/infra helper just to parse a domain). When the same derivation appears twice, that's the signal to push it onto a domain type.
+
 ## Architecture
 
 Single Cloudflare Worker built with Hono. Routes:
@@ -185,9 +193,13 @@ MSW (`msw/node`) handles external HTTP mocks. Tests that hit validation paths in
 
 ## When changing behavior
 
-Update together:
+**Always document evolutions** — treat docs as part of the change, not a follow-up. When you add or change a feature, update the relevant docs in the same change:
 
 - `README.md`
 - `INSTALL.md` (setup, deployment, and configuration guide)
 - `setup.sh` (if setup/deploy assumptions changed)
 - Tests under `src/routes/*.test.ts` and `src/test/setup.ts`
+
+Keep it proportionate: user-facing or config changes warrant doc updates; purely internal refactors usually don't.
+
+**Marketing landing page (`docs/index.html`).** This is the public GH Pages site (served at the `CNAME` domain), not the in-app status page (`src/routes/home.tsx`). When a feature is also a selling point — something a prospective self-hoster would care about (privacy guarantees, full-body capture, burnable aliases, reader compatibility, automation/API, AI features…) — surface it there too (hero copy or a feature card), matching the existing section/card style. Internal correctness fixes don't belong on the landing page; differentiators do.
diff --git a/README.md b/README.md
index 60e488a..0b077e9 100644
--- a/README.md
+++ b/README.md
@@ -22,6 +22,7 @@ kill-the-news keeps the same workflow while avoiding shared domains and shared d
 - Optional per-feed sender allowlist (`email@domain.com` or `domain.com`)
 - RSS generation on demand (`/rss/:feedId`)
 - Atom feed at `/atom/:feedId`
+- Reader-friendly output: relative links/images absolutized to the sender's site, lazy-loaded images promoted (`data-src` → `src`), plain-text feed titles, and XML-illegal control characters stripped so feeds parse in strict readers
 - Per-feed favicon derived from the last sender's domain (`/favicon/:feedId`), cached and shown in feeds + admin
 - Automatic RFC 8058 one-click unsubscribe when a feed is deleted — stops newsletters from mailing the now-dead address
 - Email attachments stored in Cloudflare R2 and exposed as RSS enclosures (optional)
@@ -131,6 +132,7 @@ Then enable email ingestion (Cloudflare Email Workers or ForwardEmail) and open
 - When using Option B (ForwardEmail), inbound webhook access is IP-restricted to ForwardEmail MX sources.
 - Admin auth uses a signed, `HttpOnly`, `Secure`, `SameSite=Strict` cookie.
 - Admin responses are `no-store` to avoid cache leakage.
+- Feed, entry, and attachment responses send `X-Robots-Tag: noindex`, and `/robots.txt` disallows `/rss`, `/atom`, `/entries`, `/files`, and `/admin`, so private feeds and emails are kept out of search engines.
 - For high-value feeds, set `Allowed senders` so only known sender addresses/domains are accepted.
 - You should use a strong admin password and rotate periodically.
 - All secret comparisons (admin password, proxy secret) use constant-time comparison to prevent timing attacks.
diff --git a/TODO.md b/TODO.md
index 734f4ee..676ec71 100644
--- a/TODO.md
+++ b/TODO.md
@@ -62,7 +62,7 @@ Gaps found by reading every open/closed issue + PR on [kill-the-newsletter](http
 
 - [ ] `P2·S` **Detect a newsletter's native Atom/RSS feed** — _top item on upstream's own [TODO](https://github.com/leafac/kill-the-newsletter/blob/main/TODO.md), not yet built there_. When an incoming email's HTML contains `<link rel="alternate" type="application/atom+xml">` (or `application/rss+xml`), surface it: "this newsletter already publishes a feed — subscribe to it directly instead." We already parse HTML with linkedom in `src/infrastructure/html-processor.ts`, so detection is cheap; store the discovered URL on the feed and show it in the admin UI / a feed entry. A genuine differentiator — we'd ship it before upstream.
 
-- [ ] `P1·S` **`X-Robots-Tag: none` on feed + entry routes** ([#33](https://github.com/leafac/kill-the-newsletter/issues/33)). Private feeds/emails should never be search-indexed. Upstream sets `X-Robots-Tag: none` on its responses; we set a CSP on `/entries` but **no** robots header anywhere. Add `X-Robots-Tag: noindex` to `rss.ts`, `atom.ts`, `entries.ts`, `files.ts` (and optionally a `/robots.txt`). Low effort, real privacy gap.
+- [x] `P1·S` **`X-Robots-Tag: none` on feed + entry routes** ([#33](https://github.com/leafac/kill-the-newsletter/issues/33)). Private feeds/emails should never be search-indexed. Upstream sets `X-Robots-Tag: none` on its responses; we set a CSP on `/entries` but **no** robots header anywhere. Add `X-Robots-Tag: noindex` to `rss.ts`, `atom.ts`, `entries.ts`, `files.ts` (and optionally a `/robots.txt`). Low effort, real privacy gap.
 
 ## From similar projects & RSS readers (2026-05-24 review)
 
@@ -152,15 +152,15 @@ Two final angles: (1) less-common RSS/Atom namespaces that visibly improve feeds
 
 ### Reader-rendering correctness (turn these into hardening tasks)
 
-- [ ] `P1·S` **Rewrite relative URLs in content to absolute** **[correctness]** — most readers ignore `xml:base`; relative `src`/`href` in `content:encoded` break in Miniflux/NetNewsWire. Absolutize every link/image before emitting (`src/infrastructure/html-processor.ts`). — _origin: [W3C ContainsRelRef](https://validator.w3.org/feed/docs/warning/ContainsRelRef.html)_
+- [x] `P1·S` **Rewrite relative URLs in content to absolute** **[correctness]** — most readers ignore `xml:base`; relative `src`/`href` in `content:encoded` break in Miniflux/NetNewsWire. Absolutize every link/image before emitting (`src/infrastructure/html-processor.ts`). — _origin: [W3C ContainsRelRef](https://validator.w3.org/feed/docs/warning/ContainsRelRef.html)_
 
-- [ ] `P1·S` **Promote lazy-loaded images (`data-src` → `src`, strip `loading="lazy"`)** **[correctness]** — newsletters with lazy images render blank in readers. — _origin: [Hugo RSS & lazy images](https://brainbaking.com/post/2021/01/hugo-rss-feeds-and-lazy-image-loading/)_
+- [x] `P1·S` **Promote lazy-loaded images (`data-src` → `src`, strip `loading="lazy"`)** **[correctness]** — newsletters with lazy images render blank in readers. — _origin: [Hugo RSS & lazy images](https://brainbaking.com/post/2021/01/hugo-rss-feeds-and-lazy-image-loading/)_
 
-- [ ] `P1·S` **Strip XML-illegal control chars + guarantee valid UTF-8** **[correctness]** — a single bad codepoint fails the _whole_ feed parse in strict readers (newsboat). Sanitize before serialization. — _origin: [newsboat #2328](https://github.com/newsboat/newsboat/issues/2328), [W3C SAXError](https://validator.w3.org/feed/docs/error/SAXError.html); upstream hit this too ([ktn#1](https://github.com/leafac/kill-the-newsletter/issues/1) cyrillic, [ktn#9](https://github.com/leafac/kill-the-newsletter/issues/9) invalid XML char)_
+- [x] `P1·S` **Strip XML-illegal control chars + guarantee valid UTF-8** **[correctness]** — a single bad codepoint fails the _whole_ feed parse in strict readers (newsboat). Sanitize before serialization. — _origin: [newsboat #2328](https://github.com/newsboat/newsboat/issues/2328), [W3C SAXError](https://validator.w3.org/feed/docs/error/SAXError.html); upstream hit this too ([ktn#1](https://github.com/leafac/kill-the-newsletter/issues/1) cyrillic, [ktn#9](https://github.com/leafac/kill-the-newsletter/issues/9) invalid XML char)_
 
 - [ ] `P2·S` **Real `enclosure` byte length + correct type (never `length="0"`)** **[correctness]** — zero/missing length makes podcast clients reject the enclosure; use the actual R2 object size. — _origin: [AzuraCast #7809](https://github.com/AzuraCast/AzuraCast/issues/7809)_
 
-- [ ] `P1·S` **Plain-text `<title>` (strip HTML, decode entities)** **[correctness]** — raw tags in titles show literally in readers; keep markup only in `content`. — _origin: [RSS.app feed output guide](https://help.rss.app/en/articles/10769849-guide-to-feed-output); upstream [ktn#11](https://github.com/leafac/kill-the-newsletter/issues/11) (subject placed as link)_
+- [x] `P1·S` **Plain-text `<title>` (strip HTML, decode entities)** **[correctness]** — raw tags in titles show literally in readers; keep markup only in `content`. — _origin: [RSS.app feed output guide](https://help.rss.app/en/articles/10769849-guide-to-feed-output); upstream [ktn#11](https://github.com/leafac/kill-the-newsletter/issues/11) (subject placed as link)_
 
 ## Per-feed favicon — design notes
 
diff --git a/package.json b/package.json
index 34a5f6d..d746916 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "kill-the-news",
-  "version": "0.1.0",
+  "version": "0.2.1",
   "description": "Convert email newsletters into private RSS feeds using Cloudflare Workers",
   "main": "dist/worker.js",
   "scripts": {
diff --git a/src/domain/value-objects/email-address.test.ts b/src/domain/value-objects/email-address.test.ts
index a5b84d2..52fd4ca 100644
--- a/src/domain/value-objects/email-address.test.ts
+++ b/src/domain/value-objects/email-address.test.ts
@@ -24,4 +24,10 @@ describe("EmailAddress", () => {
     expect(EmailAddress.parse("not an email")).toBeNull();
     expect(EmailAddress.parse("")).toBeNull();
   });
+
+  it("derives the sender site base URL from the domain", () => {
+    expect(EmailAddress.parse("News <a@Example.com>")?.siteBaseUrl()).toBe(
+      "https://example.com/",
+    );
+  });
 });
diff --git a/src/domain/value-objects/email-address.ts b/src/domain/value-objects/email-address.ts
index 779d6de..db028e8 100644
--- a/src/domain/value-objects/email-address.ts
+++ b/src/domain/value-objects/email-address.ts
@@ -20,6 +20,15 @@ export class EmailAddress {
     return new EmailAddress(`${local}@${domain.value}`, domain);
   }
 
+  /**
+   * Best-effort website origin implied by the sender's domain
+   * (e.g. `https://example.com/`). Used to absolutize relative links in the
+   * email body — the sender's site is the only base we can infer.
+   */
+  siteBaseUrl(): string {
+    return `https://${this.domain.value}/`;
+  }
+
   toString(): string {
     return this.normalized;
   }
diff --git a/src/index.test.ts b/src/index.test.ts
index d6c316c..9093a07 100644
--- a/src/index.test.ts
+++ b/src/index.test.ts
@@ -54,3 +54,17 @@ describe("CORS middleware", () => {
     expect(res.headers.get("Access-Control-Allow-Origin")).toBe("*");
   });
 });
+
+describe("GET /robots.txt", () => {
+  it("returns 200 and disallows the private feed/entry paths", async () => {
+    const res = await worker.fetch(req("/robots.txt"), env as unknown as Env);
+    expect(res.status).toBe(200);
+    const body = await res.text();
+    expect(body).toContain("User-agent: *");
+    expect(body).toContain("Disallow: /rss/");
+    expect(body).toContain("Disallow: /atom/");
+    expect(body).toContain("Disallow: /entries/");
+    expect(body).toContain("Disallow: /files/");
+    expect(body).toContain("Disallow: /admin/");
+  });
+});
diff --git a/src/index.ts b/src/index.ts
index 75b8420..e49fc55 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -184,6 +184,14 @@ app.get("/health", (c) => c.json({ status: "ok", timestamp: Date.now() }));
 // Public status page (counters + link to admin)
 app.get("/", handleHome);
 
+// Keep private feeds/emails out of search engines (defense in depth alongside
+// the X-Robots-Tag headers on the feed/entry/file responses).
+app.get("/robots.txt", (c) =>
+  c.text(
+    "User-agent: *\nDisallow: /rss/\nDisallow: /atom/\nDisallow: /entries/\nDisallow: /files/\nDisallow: /admin/\n",
+  ),
+);
+
 // Catch-all for 404s
 app.all("*", (c) => c.text("Not Found", 404));
 
diff --git a/src/infrastructure/feed-generator.test.ts b/src/infrastructure/feed-generator.test.ts
index f790605..25fac5f 100644
--- a/src/infrastructure/feed-generator.test.ts
+++ b/src/infrastructure/feed-generator.test.ts
@@ -313,6 +313,66 @@ describe("generateAtomFeed", () => {
     expect(result).toContain("Bob");
   });
 
+  it("renders the subject as plain text in <title> (strips tags, decodes entities)", () => {
+    const emailWithHtmlSubject: EmailData = {
+      ...mockEmails[0],
+      subject: "<b>Sale</b> Tom &amp; Jerry",
+    };
+    const result = generateAtomFeed(
+      mockFeedConfig,
+      [emailWithHtmlSubject],
+      BASE_URL,
+      FEED_ID,
+    );
+    // Tags are stripped and entities decoded; markup must not survive.
+    expect(result).toContain("Sale Tom & Jerry");
+    expect(result).not.toContain("<b>Sale</b>");
+  });
+
+  it("strips XML-illegal control characters from the output", () => {
+    const emailWithControlChar: EmailData = {
+      ...mockEmails[0],
+      subject: "Bad\x00\x1Fchar",
+      content: "<p>body\x0Bhere</p>",
+    };
+    const result = generateAtomFeed(
+      mockFeedConfig,
+      [emailWithControlChar],
+      BASE_URL,
+      FEED_ID,
+    );
+    expect(result).not.toMatch(/[\x00\x0B\x1F]/);
+  });
+
+  it("preserves emoji (surrogate pairs) in the output", () => {
+    const emailWithEmoji: EmailData = {
+      ...mockEmails[0],
+      subject: "Launch 🚀 today",
+    };
+    const result = generateAtomFeed(
+      mockFeedConfig,
+      [emailWithEmoji],
+      BASE_URL,
+      FEED_ID,
+    );
+    expect(result).toContain("🚀");
+  });
+
+  it("absolutizes relative content URLs against the sender domain", () => {
+    const emailWithRelative: EmailData = {
+      ...mockEmails[0],
+      from: "News <news@acme.com>",
+      content: '<body><a href="/article">read</a></body>',
+    };
+    const result = generateAtomFeed(
+      mockFeedConfig,
+      [emailWithRelative],
+      BASE_URL,
+      FEED_ID,
+    );
+    expect(result).toContain("https://acme.com/article");
+  });
+
   it("includes enclosure link for email with attachment in Atom feed", () => {
     const result = generateAtomFeed(
       mockFeedConfig,
diff --git a/src/infrastructure/feed-generator.ts b/src/infrastructure/feed-generator.ts
index e959b3f..2850924 100644
--- a/src/infrastructure/feed-generator.ts
+++ b/src/infrastructure/feed-generator.ts
@@ -1,9 +1,18 @@
 import { Feed } from "feed";
 import { FeedConfig, EmailData } from "../types";
-import { processEmailContent } from "./html-processor";
+import { processEmailContent, htmlToText } from "./html-processor";
+import { EmailAddress } from "../domain/value-objects/email-address";
 
 export { processEmailContent as extractBodyContent };
 
+// XML 1.0 valid chars: #x9 #xA #xD #x20-#xD7FF #xE000-#xFFFD #x10000-#x10FFFF.
+// A single illegal codepoint fails the whole feed parse in strict readers, so
+// strip the complement before returning. The `u` flag iterates by code point, so
+// valid surrogate pairs (emoji, …) survive while lone surrogates are removed.
+function stripInvalidXmlChars(xml: string): string {
+  return xml.replace(/[^\x09\x0A\x0D\x20-퟿-�\u{10000}-\u{10FFFF}]/gu, "");
+}
+
 function parseFromAddress(from: string): { name: string; email?: string } {
   const match = from.match(/^(.*?)\s*<([^>]+)>\s*$/);
   if (match) {
@@ -60,9 +69,10 @@ function buildFeed(
       email.content,
       email.attachments,
       baseUrl,
+      EmailAddress.parse(email.from)?.siteBaseUrl() ?? "",
     );
     feed.addItem({
-      title: email.subject,
+      title: htmlToText(email.subject),
       id: entryUrl,
       link: entryUrl,
       description: bodyContent,
@@ -89,13 +99,15 @@ export function generateRssFeed(
   feedId: string,
   selfUrl?: string,
 ): string {
-  return buildFeed(
-    feedConfig,
-    emails,
-    baseUrl,
-    feedId,
-    selfUrl ? { rss: selfUrl } : undefined,
-  ).rss2();
+  return stripInvalidXmlChars(
+    buildFeed(
+      feedConfig,
+      emails,
+      baseUrl,
+      feedId,
+      selfUrl ? { rss: selfUrl } : undefined,
+    ).rss2(),
+  );
 }
 
 export function generateAtomFeed(
@@ -105,11 +117,13 @@ export function generateAtomFeed(
   feedId: string,
   selfUrl?: string,
 ): string {
-  return buildFeed(
-    feedConfig,
-    emails,
-    baseUrl,
-    feedId,
-    selfUrl ? { atom: selfUrl } : undefined,
-  ).atom1();
+  return stripInvalidXmlChars(
+    buildFeed(
+      feedConfig,
+      emails,
+      baseUrl,
+      feedId,
+      selfUrl ? { atom: selfUrl } : undefined,
+    ).atom1(),
+  );
 }
diff --git a/src/infrastructure/html-processor.test.ts b/src/infrastructure/html-processor.test.ts
index 2311866..9dba7cf 100644
--- a/src/infrastructure/html-processor.test.ts
+++ b/src/infrastructure/html-processor.test.ts
@@ -1,5 +1,9 @@
 import { describe, it, expect } from "vitest";
-import { processEmailContent, extractInlineCids } from "./html-processor";
+import {
+  processEmailContent,
+  extractInlineCids,
+  htmlToText,
+} from "./html-processor";
 import type { AttachmentData } from "../types";
 
 describe("processEmailContent — body extraction", () => {
@@ -197,6 +201,105 @@ describe("processEmailContent — inline cid: rewriting", () => {
   });
 });
 
+describe("processEmailContent — lazy image promotion", () => {
+  it("promotes data-src to src when src is missing", () => {
+    const html = '<body><img data-src="https://x.com/a.png"/></body>';
+    const result = processEmailContent(html);
+    expect(result).toContain('src="https://x.com/a.png"');
+  });
+
+  it("promotes data-src over a data: placeholder src", () => {
+    const html =
+      '<body><img src="data:image/gif;base64,AAAA" data-src="https://x.com/a.png"/></body>';
+    const result = processEmailContent(html);
+    expect(result).toContain('src="https://x.com/a.png"');
+    expect(result).not.toContain("data:image/gif");
+  });
+
+  it("does not clobber a real src with data-src", () => {
+    const html =
+      '<body><img src="https://real.com/a.png" data-src="https://lazy.com/b.png"/></body>';
+    const result = processEmailContent(html);
+    expect(result).toContain('src="https://real.com/a.png"');
+  });
+
+  it("promotes data-srcset when srcset is absent", () => {
+    const html = '<body><img data-srcset="https://x.com/a.png 2x"/></body>';
+    const result = processEmailContent(html);
+    expect(result).toContain('srcset="https://x.com/a.png 2x"');
+  });
+
+  it("strips loading=lazy", () => {
+    const html = '<body><img src="https://x.com/a.png" loading="lazy"/></body>';
+    const result = processEmailContent(html);
+    expect(result).not.toContain("loading");
+  });
+});
+
+describe("processEmailContent — relative URL absolutization", () => {
+  const base = "https://news.example.com/";
+
+  it("absolutizes a root-relative href against the sender base", () => {
+    const html = '<body><a href="/path">link</a></body>';
+    const result = processEmailContent(html, undefined, "", base);
+    expect(result).toContain('href="https://news.example.com/path"');
+  });
+
+  it("absolutizes a relative img src against the sender base", () => {
+    const html = '<body><img src="img/a.png"/></body>';
+    const result = processEmailContent(html, undefined, "", base);
+    expect(result).toContain('src="https://news.example.com/img/a.png"');
+  });
+
+  it("resolves protocol-relative URLs using https", () => {
+    const html = '<body><img src="//cdn.example.com/a.png"/></body>';
+    const result = processEmailContent(html, undefined, "", base);
+    expect(result).toContain('src="https://cdn.example.com/a.png"');
+  });
+
+  it("leaves absolute URLs unchanged", () => {
+    const html = '<body><a href="https://other.com/x">l</a></body>';
+    const result = processEmailContent(html, undefined, "", base);
+    expect(result).toContain('href="https://other.com/x"');
+  });
+
+  it("does not touch relative URLs when no sender base is given", () => {
+    const html = '<body><a href="/path">link</a></body>';
+    const result = processEmailContent(html);
+    expect(result).toContain('href="/path"');
+  });
+
+  it("does not absolutize mailto: or anchors", () => {
+    const html =
+      '<body><a href="mailto:x@y.com">m</a><a href="#top">t</a></body>';
+    const result = processEmailContent(html, undefined, "", base);
+    expect(result).toContain('href="mailto:x@y.com"');
+    expect(result).toContain('href="#top"');
+  });
+});
+
+describe("htmlToText", () => {
+  it("strips HTML tags", () => {
+    expect(htmlToText("<b>Bold</b> text")).toBe("Bold text");
+  });
+
+  it("decodes HTML entities", () => {
+    expect(htmlToText("Tom &amp; Jerry &lt;3")).toBe("Tom & Jerry <3");
+  });
+
+  it("collapses whitespace and trims", () => {
+    expect(htmlToText("  a\n\n  b  ")).toBe("a b");
+  });
+
+  it("returns empty string for empty input", () => {
+    expect(htmlToText("")).toBe("");
+  });
+
+  it("leaves plain text untouched", () => {
+    expect(htmlToText("Just a subject")).toBe("Just a subject");
+  });
+});
+
 describe("extractInlineCids", () => {
   it("collects normalized cids referenced by cid: image sources", () => {
     const html = '<body><img src="cid:ii_abc"/><img src="CID:ii_def"/></body>';
diff --git a/src/infrastructure/html-processor.ts b/src/infrastructure/html-processor.ts
index 05b8564..ae1d948 100644
--- a/src/infrastructure/html-processor.ts
+++ b/src/infrastructure/html-processor.ts
@@ -2,6 +2,8 @@ import { parseHTML } from "linkedom";
 import escapeHtml from "escape-html";
 import type { AttachmentData } from "../types";
 
+type ParsedDocument = ReturnType<typeof parseHTML>["document"];
+
 // Strip surrounding angle brackets and whitespace from a Content-ID so that a
 // stored value like "<ii_mpi85rqy0>" matches an HTML reference "cid:ii_mpi85rqy0".
 export function normalizeCid(
@@ -28,6 +30,66 @@ export function extractInlineCids(content: string): Set<string> {
   return cids;
 }
 
+// Render an HTML fragment (or already-plain string) down to plain text: strips
+// tags and decodes entities. Used for feed <title>s, which must be plain text —
+// raw markup/entities show literally in readers.
+export function htmlToText(value: string): string {
+  if (!value) return "";
+  const { document } = parseHTML(`<body>${value}</body>`);
+  return (document.documentElement?.textContent ?? "")
+    .replace(/\s+/g, " ")
+    .trim();
+}
+
+// Newsletters frequently defer images via data-src/loading="lazy"; readers don't
+// run the lazy-loader, so the image renders blank. Promote the real source.
+function promoteLazyImages(document: ParsedDocument): void {
+  document.querySelectorAll("img").forEach((img: Element) => {
+    const lazySrc =
+      img.getAttribute("data-src") ||
+      img.getAttribute("data-original") ||
+      img.getAttribute("data-lazy-src");
+    if (lazySrc) {
+      const current = (img.getAttribute("src") ?? "").trim();
+      if (!current || /^data:/i.test(current)) {
+        img.setAttribute("src", lazySrc);
+      }
+    }
+    const lazySrcset = img.getAttribute("data-srcset");
+    if (lazySrcset && !img.getAttribute("srcset")) {
+      img.setAttribute("srcset", lazySrcset);
+    }
+    img.removeAttribute("loading");
+  });
+}
+
+// Resolve a single URL against the sender base. Returns null for values that are
+// already absolute or should never be rewritten (mailto:, data:, cid:, anchors).
+function toAbsolute(value: string, base: string): string | null {
+  const v = value.trim();
+  if (!v || /^(https?:|mailto:|tel:|data:|cid:|#)/i.test(v)) return null;
+  try {
+    return new URL(v, base).href;
+  } catch {
+    return null;
+  }
+}
+
+// Most readers ignore xml:base, so relative href/src in content break. Absolutize
+// them against the sender's site (best-effort, derived from its email domain).
+// Protocol-relative //host/x are resolved too (they pick up the base's https:).
+function absolutizeUrls(document: ParsedDocument, base: string): void {
+  if (!base) return;
+  document.querySelectorAll("a[href], area[href]").forEach((el: Element) => {
+    const abs = toAbsolute(el.getAttribute("href") ?? "", base);
+    if (abs) el.setAttribute("href", abs);
+  });
+  document.querySelectorAll("img[src]").forEach((el: Element) => {
+    const abs = toAbsolute(el.getAttribute("src") ?? "", base);
+    if (abs) el.setAttribute("src", abs);
+  });
+}
+
 function cleanMsoStyles(style: string): string {
   return style
     .split(";")
@@ -98,11 +160,15 @@ function sanitizeElement(el: Element): void {
  * - Rewrites inline cid: image refs to the stored attachment URL. baseUrl=""
  *   yields relative URLs (entry page, same origin); a baseUrl yields absolute
  *   URLs (feeds, for external RSS readers).
+ * - Promotes lazy-loaded images (data-src → src, strips loading="lazy").
+ * - Absolutizes relative href/src against senderBaseUrl (the sender's site,
+ *   best-effort) so links/images don't break in readers that ignore xml:base.
  */
 export function processEmailContent(
   content: string,
   attachments?: AttachmentData[],
   baseUrl = "",
+  senderBaseUrl = "",
 ): string {
   if (!content) return "";
 
@@ -124,6 +190,11 @@ export function processEmailContent(
 
   document.querySelectorAll("*").forEach((el: Element) => sanitizeElement(el));
 
+  promoteLazyImages(document);
+  // Absolutize first: cid: refs are skipped here (not http(s)), then rewritten
+  // below to our /files/ URL — which must NOT be absolutized to the sender.
+  absolutizeUrls(document, senderBaseUrl);
+
   if (cidMap.size > 0) {
     document
       .querySelectorAll("[src]")
diff --git a/src/routes/atom.test.ts b/src/routes/atom.test.ts
index d465978..e1edd8a 100644
--- a/src/routes/atom.test.ts
+++ b/src/routes/atom.test.ts
@@ -47,6 +47,11 @@ describe("Atom Feed Route", () => {
       const res = await testApp.request("/empty-feed", {}, mockEnv);
       expect(res.headers.get("Cache-Control")).toBe("max-age=1800");
     });
+
+    it("sets X-Robots-Tag: noindex", async () => {
+      const res = await testApp.request("/empty-feed", {}, mockEnv);
+      expect(res.headers.get("X-Robots-Tag")).toBe("noindex");
+    });
   });
 
   describe("valid feed with emails", () => {
diff --git a/src/routes/atom.ts b/src/routes/atom.ts
index 66da266..f024ff8 100644
--- a/src/routes/atom.ts
+++ b/src/routes/atom.ts
@@ -40,6 +40,7 @@ export async function handle(c: Context<{ Bindings: Env }>): Promise<Response> {
       headers: {
         "Content-Type": "application/atom+xml",
         "Cache-Control": "max-age=1800",
+        "X-Robots-Tag": "noindex",
         Link: linkHeader,
       },
     });
diff --git a/src/routes/entries.test.ts b/src/routes/entries.test.ts
index 3f6a819..a0b8b77 100644
--- a/src/routes/entries.test.ts
+++ b/src/routes/entries.test.ts
@@ -170,4 +170,11 @@ describe("GET /entries/:feedId/:entryId", () => {
       "default-src 'none'",
     );
   });
+
+  it("sets X-Robots-Tag: noindex", async () => {
+    await seedFeed(env);
+    const app = makeApp();
+    const res = await app.request(`/${FEED_ID}/${RECEIVED_AT}`, {}, env as any);
+    expect(res.headers.get("X-Robots-Tag")).toBe("noindex");
+  });
 });
diff --git a/src/routes/entries.ts b/src/routes/entries.ts
index a137452..d1b24d7 100644
--- a/src/routes/entries.ts
+++ b/src/routes/entries.ts
@@ -2,6 +2,7 @@ import { Context } from "hono";
 import { html, raw } from "hono/html";
 import { Env } from "../types";
 import { processEmailContent } from "../infrastructure/html-processor";
+import { EmailAddress } from "../domain/value-objects/email-address";
 import { formatBytes } from "../domain/format";
 import { FeedRepository } from "../infrastructure/feed-repository";
 import { FeedId } from "../domain/value-objects/feed-id";
@@ -46,6 +47,14 @@ export async function handle(c: Context<{ Bindings: Env }>): Promise<Response> {
     "Content-Security-Policy",
     "default-src 'none'; style-src 'unsafe-inline'; img-src *; frame-src 'none'",
   );
+  c.header("X-Robots-Tag", "noindex");
+
+  const bodyContent = processEmailContent(
+    emailData.content,
+    emailData.attachments,
+    "",
+    EmailAddress.parse(emailData.from)?.siteBaseUrl() ?? "",
+  );
 
   // Inline images render in place (cid: refs are rewritten by processEmailContent);
   // only genuine, downloadable attachments belong in the list below.
@@ -92,11 +101,7 @@ export async function handle(c: Context<{ Bindings: Env }>): Promise<Response> {
             <dt>Date:</dt>
             <dd>${new Date(emailData.receivedAt).toUTCString()}</dd>
           </dl>
-          <div class="content">
-            ${raw(
-              processEmailContent(emailData.content, emailData.attachments),
-            )}
-          </div>
+          <div class="content">${raw(bodyContent)}</div>
           ${attachmentsSection}
         </body>
       </html>`,
diff --git a/src/routes/files.test.ts b/src/routes/files.test.ts
index dd20616..ccb1da4 100644
--- a/src/routes/files.test.ts
+++ b/src/routes/files.test.ts
@@ -72,6 +72,16 @@ describe("GET /files/:attachmentId/:filename", () => {
     );
   });
 
+  it("sets X-Robots-Tag: noindex", async () => {
+    const content = new TextEncoder().encode("data").buffer as ArrayBuffer;
+    await mockR2.put("robots-uuid", content, {
+      httpMetadata: { contentType: "application/pdf" },
+    });
+
+    const res = await request(envWithR2, "/files/robots-uuid/doc.pdf");
+    expect(res.headers.get("X-Robots-Tag")).toBe("noindex");
+  });
+
   it("sets Content-Disposition from httpMetadata when present", async () => {
     const content = new TextEncoder().encode("data").buffer as ArrayBuffer;
     await mockR2.put("disp-uuid", content, {
diff --git a/src/routes/files.ts b/src/routes/files.ts
index e3b7db4..8b23570 100644
--- a/src/routes/files.ts
+++ b/src/routes/files.ts
@@ -25,6 +25,7 @@ export async function handle(c: Context<{ Bindings: Env }>): Promise<Response> {
   object.writeHttpMetadata(headers);
   headers.set("etag", object.httpEtag);
   headers.set("Cache-Control", "public, max-age=31536000, immutable");
+  headers.set("X-Robots-Tag", "noindex");
 
   if (!headers.get("Content-Disposition")) {
     headers.set(
diff --git a/src/routes/rss.test.ts b/src/routes/rss.test.ts
new file mode 100644
index 0000000..68fd480
--- /dev/null
+++ b/src/routes/rss.test.ts
@@ -0,0 +1,56 @@
+import { describe, it, expect, beforeEach } from "vitest";
+import { Hono } from "hono";
+import { handle } from "./rss";
+import { createMockEnv } from "../test/setup";
+import { Env } from "../types";
+
+describe("RSS Feed Route", () => {
+  let testApp: Hono;
+  let mockEnv: Env;
+
+  beforeEach(() => {
+    mockEnv = createMockEnv() as unknown as Env;
+    testApp = new Hono();
+    testApp.get("/:feedId", handle);
+  });
+
+  describe("unknown feed", () => {
+    it("returns 404 when no metadata exists in KV", async () => {
+      const res = await testApp.request("/nonexistent-feed", {}, mockEnv);
+      expect(res.status).toBe(404);
+      expect(await res.text()).toBe("Feed not found");
+    });
+  });
+
+  describe("valid feed with no emails", () => {
+    beforeEach(async () => {
+      await mockEnv.EMAIL_STORAGE.put(
+        "feed:empty-feed:metadata",
+        JSON.stringify({ emails: [] }),
+      );
+    });
+
+    it("returns 200 with application/rss+xml content type", async () => {
+      const res = await testApp.request("/empty-feed", {}, mockEnv);
+      expect(res.status).toBe(200);
+      expect(res.headers.get("Content-Type")).toContain("application/rss+xml");
+    });
+
+    it("includes Cache-Control header", async () => {
+      const res = await testApp.request("/empty-feed", {}, mockEnv);
+      expect(res.headers.get("Cache-Control")).toBe("max-age=1800");
+    });
+
+    it("sets X-Robots-Tag: noindex", async () => {
+      const res = await testApp.request("/empty-feed", {}, mockEnv);
+      expect(res.headers.get("X-Robots-Tag")).toBe("noindex");
+    });
+
+    it("Link header advertises hub and self for WebSub discovery", async () => {
+      const res = await testApp.request("/empty-feed", {}, mockEnv);
+      const link = res.headers.get("Link") ?? "";
+      expect(link).toContain(`rel="hub"`);
+      expect(link).toContain(`rel="self"`);
+    });
+  });
+});
diff --git a/src/routes/rss.ts b/src/routes/rss.ts
index 4d85274..c90f6ab 100644
--- a/src/routes/rss.ts
+++ b/src/routes/rss.ts
@@ -40,6 +40,7 @@ export async function handle(c: Context<{ Bindings: Env }>): Promise<Response> {
       headers: {
         "Content-Type": "application/rss+xml",
         "Cache-Control": "max-age=1800",
+        "X-Robots-Tag": "noindex",
         Link: linkHeader,
       },
     });